BMW Virtual world premiere 
bmw concept i4 2020
 art direction, supervision of production
project at elastique. cologne
creative and contentbased storyline bluescope
client BMW Group AG
due to covid-19 the geneva international motor show 2020 has been cancelled.
instead, the BMW group presented the programme planned for geneva, including the world premiere of the BMW concept i4, at a digital press conference with the chairman of the board of management of BMW AG, oliver zipse, in munich at the originally planned time.