BMW Virtual world premiere
bmw concept i4 2020
art direction, supervision of production
project at elastique. cologne
creative and contentbased storyline bluescope
client BMW Group AG
due to covid-19 the geneva international motor show 2020 has been cancelled.
instead, the BMW group presented the programme planned for geneva, including the world premiere of the BMW concept i4, at a digital press conference with the chairman of the board of management of BMW AG, oliver zipse, in munich at the originally planned time.
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/0cc57f59-051e-4943-873a-6230c78af1de_rw_1920.png?h=0152fe731842449b2db9d59a972f6db8)
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/a2757eee-80d6-4fd0-8443-0d6820f78982_rw_1920.png?h=e21aa3818a78453ed8cdd82bf600aeaf)
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/826d72d9-9724-4652-bb37-87546b1e9154_rw_1920.png?h=796bcb2a10cdb10afc0d58ea76442d99)
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/5971e92d-bc3c-4906-a5c8-1d68d1d3fd9e_rw_1920.png?h=daa0a0bde190762a5de47d47c26f5869)
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/419e27f8-ae51-4939-b392-c4019487b363_rw_1920.png?h=a9eb7f46870637d1f23e3afc27c2c3a6)