BMW Virtual world premiere
bmw iX3 2020
art direction & supervision of production reveal movie
project at elastique. cologne
client BMW Group AG
For the world premiere of the fully electric BMW iX3, we really put our backs into it – and thus took another step towards modern, digital communication. The BMW iX3 was aesthetically staged using a purely digital brand space with a (literally) digital unveiling.
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/9be309dd-0ebe-4980-b73b-535ea8642c94_rw_1920.png?h=4119298525c663f98d1c699db00ae45e)
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/9397d13a-e0f8-4b5b-ad0e-5256e970eccd_rw_1920.png?h=35e06d6edd918d201217c9b1dea2db3b)
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/ea551caa-2974-4c23-b9c7-148568ccfb10_rw_1920.png?h=d60872a8530ccd573c0c1370ac2b251c)
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/12c7bb3e-b5c3-46f8-a122-4dd8be9c4f6b_rw_1920.png?h=c7299b2ee3b2992428c2de70bf78a918)