BMW #Nextgen2020
Explore the mini vision urbanaut
concept, art direction & supervision of production
As part of BMW's #NEXTGen2020, elastique reinterpreted virtual production technology and used it for innovative product communication: The combination of virtual sceneries with augmented reality layers created unseen images and new forms of presentations.
Project at Elastique. cologne
Elastique.
Creative Lead, Concept, Design, 3D, Animation, Unreal Content Production, Sound-Design ⠀
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NSYNK Gesellschaft für Kunst und Technik mbH
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NSYNK Gesellschaft für Kunst und Technik mbH
Virtual-Production-Technology, Creative-technical Consulting, Unreal ⠀
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Alpha Flare
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Alpha Flare
Additional Unreal Support (Car Shading & Texturing), Technical Consulting
Client BMW Group AG