BMW #Nextgen2020
Explore the mini vision urbanaut
 concept, art direction & supervision of production
project at elastique. cologne

Elastique.
Creative Lead, Concept, Design, 3D, Animation, Unreal Content Production, Sound-Design ⠀


NSYNK Gesellschaft für Kunst und Technik mbH
Virtual-Production-Technology, Creative-technical Consulting, Unreal ⠀


Alpha Flare
Additional Unreal Support (Car Shading & Texturing), Technical Consulting

Client BMW Group AG
As part of BMW's #NEXTGen2020, elastique reinterpreted virtual production technology and used it for innovative product communication: The combination of virtual sceneries with augmented reality layers created unseen images and new forms of presentations.