BMW #Nextgen2020
Explore the mini vision urbanaut
concept, art direction & supervision of production
As part of BMW's #NEXTGen2020, elastique reinterpreted virtual production technology and used it for innovative product communication: The combination of virtual sceneries with augmented reality layers created unseen images and new forms of presentations.
![](https://cdn.myportfolio.com/b4db1fab1197e7039b6b1f67586b1dd0/42865c12-ddaf-4d61-9f1a-9347a3d03e62_rw_1920.jpg?h=6c1b484fb5128883886a36e7eaf9eb59)
Project at Elastique. cologne
Elastique.
Creative Lead, Concept, Design, 3D, Animation, Unreal Content Production, Sound-Design ⠀
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NSYNK Gesellschaft für Kunst und Technik mbH
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NSYNK Gesellschaft für Kunst und Technik mbH
Virtual-Production-Technology, Creative-technical Consulting, Unreal ⠀
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Alpha Flare
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Alpha Flare
Additional Unreal Support (Car Shading & Texturing), Technical Consulting
Client BMW Group AG