BMW IAA 2021
CiRCULAR HUB
concept, storyboard & supervision of production
Designed for the cycle. With the BMW i Vision Circular, BMW is rethinking materials, technologies and processes. For its introduction, Elastique created a mediatecture that stages the circular idea of the vision vehicle in space.
As well three interactive exhibits for the BMW Circular Hub were developed that playfully explain the principles of the BMW Circular Economy. RE:DUCE RE:USE RE:CYCLE
Project at Elastique. cologne
architecture meiré und meiré
for BMW Group AG